Rushad Patel
CREATIVE AT DENTSU
“Like a child’s path at an amusement park, life is filled with twists and turns. But just tell myself, ‘
Have a goal, work your ass off and then rejoice… and after that, start all over again.”
CIPLA
Desh Ki Sehat
Ke Saath
A heartfelt acknowledgment to the everyday warriors who’ve shaped our nation’s healthcare.
CIPLA
Desh Ki Sehat
Ke Saath
Even in the darkest moments, hope made its way through.
YEZDI
Roadster 2025
Yezdi’s Back!
And its back did most of the talking.
YEZDI
Adventure 2025
Some call Chaos Random.
We call it Madness Refined.
OLX
Daastaan
An initiative to reunite people with their belongings that never crossed the border during the brutal India- Pakistan partition 68 years ago.
Recognition: AdAge, Campaign India, aFaqs, Social Samosa
Cannes Lions: Shortlist
ALWAYS:
THE EXTRA MILE
Today women are considered equal to men, but to reach this equality their journey still remains harder.
Recognition: Campaign India, Campaign Brief Asia
Awarded One Show : Gold Pencil
Make A Difference
Flip your phone to Flip her life.
Learn how timely intervention can make a massive difference. An interactive story best viewed on a mobile device.
Power of print
(All India Runner-up)
Digital is exciting, but print can be
so much more rewarding.
After being awarded runner-up in the Times Power of Print award, my campaign was featured on the front page of every Times Of India edition newspaper across the country.
(Click on the image to expand)
SofiT ALmond
How to showcase a plant-based drink in a fit, but fashionable way.
Savlon:
Clean Bubbles
Irresistible Clean Hands
Bubble-wrap… but filled with hand sanitizer.
(Click image to enlarge)
WE THE
PEOPLE
A campaign launched on Republic Day, reflects the beautiful inclusive spirit of the RPG Group.
AUDI Q7
The third wave of the pandemic made the live launch of the Audi Q7 suddenly impossible. So, we had this ready for the launch… in a week’s time.
Unskippable Mania
Bajaj Pulsar was celebrating Global Pulsar Mania. So we created a fake YouTube skip button, where viewers would never be able to skip the ad or the Mania.
Starbucks:
Remember our heroes
26/11 is a day the city of Mumbai never forgets, the day Mumbai was struck with terror. But do we remember the names of the heroes who put their lives on the line that day? Starbucks will help you
#RememberOurHeroes.
Snickers:
Hungry Trump
We wanted to play on with the political scene in America. So we used one of the most infamous and ‘iconic’ brand in the world.
Donald Trump
TACO BELL
The offer is simple - Order a Taco, get a chance to win an Xbox. But creativity can do so much more, especially when we have to talk to an audience that lives and breathes games.
#BeOneWithTheGame
UNISCHOLARS
In a world filled with too many paths, choosing 'The Right Door' can make all the difference.
YouTube: Watch For…
All you need to donate is time.
Recognition: AdAge, Asian Age, AfternoonDC, Branding Asia,
We Love Ad, Ads of the World, MXM India
Clio Silver
Porn ban: Search No evil
The government of India banned porn. So, we mocked this situation by showing the world what Google would look like if porn were banned. Our campaign reached the front page of 9GAG and many other publications within 24 hours and continued to trend till the ban was lifted.
Awards: Creativity International Awards: Silver
HIV Tollbooths
30% of HIV+ people within India consist of truck drivers. But due to their busy schedule, truckers rarely go to a clinic to get tested. So, how can we get this test to the truckers?
Nonstop
Pulsar Mania
Our brief was to create an eye candy film for 30 countries, all celebrate a common
manic obsession.
We chose to do it in one language, the language of stunting.